Google to Try E-commerce: Why It’s Good News for Amazon Shareholders – TheStreet

According to a recent article from Bloomberg, Google is preparing to venture into e-commerce.

This is actually not the first time the company has tried to create its own online marketplace. Google attempted to compete with Amazon (AMZN) – Get Amazon.com Inc. Report back in 2013 but never got any expressible results.

Now the search engine company, which is owned by Alphabet (GOOGL) – Get Alphabet Inc. Report, is preparing for a new offensive and is confident it will be able to threaten Amazon’s market share.

Should AMZN shareholders be concerned?

Actually, we believe quite the opposite. In fact, we think it’s a sign that Amazon shareholders should stay invested — and maybe even buy more AMZN stock.

(Read more from Wall Street Memes: Amazon Stock: What to Expect for June 2022)

Google’s E-commerce Strategy

In 2013, Google created its own online retail arm, Shopping Express, through a partnership with retail giants such as Target (TGT) and Walgreens (WBA). The project failed for two…

Read Full Story: https://www.thestreet.com/amazon/ecommerce/google-to-try-e-commerce-why-its-good-news-for-amazon-shareholders

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