Google to make political ads disclose AI content – Search Engine Land
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used.
From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg.
Why we care. Tackling fake news and enhancing online safety could boost people’s trust in the internet, which could ultimately give them more confidence to shop online.
How will it work? Political ads must feature labels to act as red flags when AI content has been used, such as:
- “This image does not depict real events.”
- “This video content was synthetically generated.”
- “This audio was computer generated.”
- “This image does not depict real events.”
Campaigns that use AI for “inconsequential” tweaks, such as small edits to photos like the removal of red eye, will not need to feature a disclaimer.
Why now? The new rules are coming into force one year ahead of the next US Presidential election. A Google…
The post Google to make political ads disclose AI content – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/09/07/google-to-make-political-ads-disclose-ai-content-search-engine-land_2023090749916.html
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