Google to change how Tag Manager works with Google Ads in April – Search Engine Land
Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10.
Key changes:
- Google tag loads first. GTM containers with Google Ads and Floodlight tags will automatically load a Google tag before firing events.
- Easier feature access. Users can turn on Enhanced Conversions, Cross-domain tracking, and Autoevents directly from Google tag settings.
- Smoother data collection. If Customer Data Terms of Service are accepted, User Provided Data collection will be enabled automatically across events.
Why we care. This update aims to enhance tracking accuracy and ensure a more reliable flow of measurement data, which could lead to better campaign insights and optimization opportunities. With easier access to key features like Enhanced Conversions and Cross-domain tracking, you can improve attribution and customer journey analysis.
Additionally, the update helps…
The post Google to change how Tag Manager works with Google Ads in April – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/10/google-to-change-how-tag-manager-works-with-google-ads-in-april-search-engine-land_2025031060381.html
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