Google to allow app developers to use rival payment systems, to cut fee – The Indian Express

The world’s most popular internet search engine said the fee cut applies only to European consumers while the freedom to use another payment system will eventually be expanded to gaming apps as well.

The move underscores a change in Google’s strategy since last year where it now prefers to bow to regulatory and antitrust pressure with offers of concessions rather than embark on lengthy and distracting fights.

The EU rules known as the Digital Markets Act (DMA), which will come into force next year, require tech giants to allow app developers to use rival payment platforms for app sales or risk fines of as much as 10% of their global turnover.

Apple and Google are the most affected by this requirement.

“As part of our efforts to comply with these new rules, we are announcing a new programme to support billing alternatives for EEA (European Economic Area ) users,” Estelle Werth, Google’s director for EU government affairs and public policy, said in a blogpost.

“This will mean…

Read Full Story: https://indianexpress.com/article/technology/tech-news-technology/google-to-allow-app-developers-to-use-rival-payment-systems-to-cut-fee-8040680/lite/

The post Google to allow app developers to use rival payment systems, to cut fee – The Indian Express first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/07/20/google-to-allow-app-developers-to-use-rival-payment-systems-to-cut-fee-the-indian-express_2022072023955.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.