Google tightens Customer Match rules, warns advertisers about privacy – Search Engine Land
Google is cracking down on Customer Match usage, warning advertisers that access to the powerful targeting tool is a “privilege, not a right.”
Big picture. As privacy regulations tighten globally, Google is taking a stronger stance on how advertisers use personal data for targeting from January.
What’s changing. Google is emphasizing three key areas that could trigger account suspensions:
- Consent violations:
- Using email addresses without explicit user permission
- Including users who have opted out of advertising
- Not having proper documentation of consent
- Creative compliance:
- No targeting of minors
- No personalized messaging that appears to single out specific users
- No targeting users who have explicitly opted out
- Account consequences:
- Violations can result in immediate account suspension
- No warnings or second chances indicated
Why we care. Customer Match allows you to use customer email lists for ad targeting and exclusion purposes. The warning signals Google’s increasing…
The post Google tightens Customer Match rules, warns advertisers about privacy – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/12/google-tightens-customer-match-rules-warns-advertisers-about-privacy-search-engine-land_2024111259008.html
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