Google Tests More DMA Changes In Europe Including Dropping Maps For Hotel Results – Search Engine Roundtable
Google announced it will be testing more changes for the Digital Markets Act (DMA) in Europe to try to help airlines, hotel operators, and small retailers and not just “large online travel aggregators and comparison sites” the search company said. Google will be testing removing map features from hotel listings as part of this.
Google wrote that “free direct booking clicks are down as much as 30% since we implemented our original changes.” Google will try these three changes, the company said:
- Expanded and equally formatted units that allow users to choose between results that take them to comparison sites and results that take them directly to supplier websites when they are searching for products, restaurants, flights or hotels.
- Other new formats that allow comparison sites and suppliers to show more information about what is on their websites, like prices and pictures.
- New ad units for comparison sites.
Google also began a test with hotel results yesterday which they removed…
The post Google Tests More DMA Changes In Europe Including Dropping Maps For Hotel Results – Search Engine Roundtable first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/26/google-tests-more-dma-changes-in-europe-including-dropping-maps-for-hotel-results-search-engine-roundtable_2024112659255.html
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