Google tests AI-generated backgrounds for Shopping Ads – Search Engine Land
Google is launching a limited test using AI to automatically generate background images for Shopping Ad product listings.
How it works. The AI system will:
- Generate contextual background scenes for existing product images.
- Maintain the original product appearance without alterations.
- Require human review and approval before ads go live.
Why we care. This update represents a significant shift in how product photography can be handled in ecommerce advertising. Moreover, since product presentation directly influences consumer purchasing decisions, this automated enhancement could potentially improve conversion rates without requiring additional investment in creative assets.
On the other hand, do you want Google automating the image that shows on the background of shopping ads, when we have hears advertisers lack of confidence in AI being able to reflect brand guidelines in AI generated creatives accurately?
Worth noting. Advertisers can opt out of the test if they prefer to maintain…
The post Google tests AI-generated backgrounds for Shopping Ads – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/30/google-tests-ai-generated-backgrounds-for-shopping-ads-search-engine-land_2025013060008.html
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