Google testing links directly in Search Generative Experience snapshot answers – Search Engine Land
Google is testing showing links directly in the snapshot answered generated by Google’s new Search Generative Experience. And by links, I don’t mean the cards at the top right section of the AI-generated answer but within the answer itself.
What it looks like. Here are two screenshots that you can click on to enlarge that Shalom Goodman sent me after he posted about this on Twitter:
You can see links by each section, showing where Google is getting these answers from.
What I see. I see what Google launched with, i.e. not showing links in the generative answer box. Here is what I see:
Why we care. One of the biggest complaints about the Search Generative Experience is that you cannot click from the text of the AI-generated answer to the source of the information. Having links in these generative answers does make this experience a lot more useful. It is nice to see Google actually testing this and I do hope this rolls out more broadly.
The post Google testing links directly in Search Generative Experience snapshot answers – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/08/01/google-testing-links-directly-in-search-generative-experience-snapshot-answers-search-engine-land_2023080148377.html
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