Google testing expandable product ads carousal – Search Engine Land
Google is experimenting with new search ad formats in the form of expandable sponsored ads and in-ad search refinements.
Details:
- Expandable search ads:
- Users can expand or collapse sponsored search ads
- Expanded view shows a carousel of search ads
- In-ad search refinements:
- Search refinement options appear within the ad box
- Allows users to narrow their search without leaving the ad space
Why we care. These updates could reshape how users engage with sponsored content, potentially increasing user control over ad interactions while also requiring more strategic ad placement to maintain visibility and performance in a more interactive search environment. Knowing how to optimise your ads to ensure potential customers feel you are the right choice as soon as they see search results will become even more vital.
Between the lines:
- The expandable format initially hides some ads, requiring user action to view more
- This approach could increase ad engagement while giving users more…
The post Google testing expandable product ads carousal – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/10/15/google-testing-expandable-product-ads-carousal-search-engine-land_2024101558606.html
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