Google: Temporary Headwinds; Long-Term Growth Story Intact … – Seeking Alpha
Summary
- First problem: declining advertising.
- Second problem: ChatGPT will destroy Google.
- According to my assumptions, to achieve a 12% annual return, it is required to buy Alphabet around $86 per share.
The current bearish market is sparing no one, not even Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL), one of the world’s top companies. The macroeconomic environment is experiencing a period of great uncertainty, and tech companies in particular are paying the price. Although Alphabet has proven to be a cash machine in recent years, there is no question that sentiment is changing. The advertising industry is having a downturn, while OpenAI’s new ChatGPT is threatening the efficiency of the Google search engine.
Is there really cause for concern or is this an opportunity to exploit information asymmetries?
First problem: declining advertising
According to the latest quarterly report, about 79% of Alphabet’s revenues come from Google advertising, so this gives an idea of how important…
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source: https://news.oneseocompany.com/2023/01/23/google-temporary-headwinds-long-term-growth-story-intact-seeking-alpha_2023012339601.html
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