Google Sunsets FLoC, Announces New Topics API Solution – Search Engine Journal
Google is sunsetting FLoC and introducing a new solution: Topics API.
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Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
The days of Google’s user targeting solution, FLoC (Federated Learning of Cohorts), are officially over.
This change comes to a surprise after Google has been prepping marketers for the removal of third-party cookies since early 2021.
What is FLoC?
If you don’t know what FLoC is, here is a brief overview. You may have heard about it in industry news, but what does it actually mean?
FLoC (Federated Learning of Cohorts) was introduced in March of 2021. It was a Privacy Sandbox initiative that essentially would allow browsers to enable interest-based targeting.
The solution was introduced due to the concern of third-party…
Read Full Story: https://www.searchenginejournal.com/google-sunsets-floc-announces-new-topics-api-solution/435244/
The post Google Sunsets FLoC, Announces New Topics API Solution – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/01/27/google-sunsets-floc-announces-new-topics-api-solution-search-engine-journal_2022012713158.html
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