Google Stock Looks Solid In Uncertain Times (GOOG) – Seeking Alpha

Summary

• Google’s Search & other ads segment has grown prodigiously, and it was responsible for 58% of overall revenue in 2Q22.
• Weakness from Walmart and Target doesn’t hurt Google as much as some fear.
• Tools like Performance Max show that Google is continually improving automation.

Introduction

Recent earnings calls have spent significant time on Google’s (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube ad segment generally and the retail ad portion of it specifically. My thesis is that Google as a whole looks relatively stable, given the issues we’re seeing with other companies during these challenging times.

Putting Segments In Perspective

The YouTube ads segment is meaningful for Google but we have to keep it in perspective with the most important segment which is Search & other ads:

As we can see from the chart above, all of the small segments combined have less revenue than the Search & other ads segment. Looking at the last 8 quarters, Google Cloud has a higher growth rate…

Read Full Story: https://seekingalpha.com/article/4529542-google-stock-relatively-stable

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source: https://news.oneseocompany.com/2022/08/04/google-stock-looks-solid-in-uncertain-times-goog-seeking-alpha_2022080425966.html

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