Google shares 4 examples of how to improve a meta description – Search Engine Land

Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions.

The bad. Google advises avoiding these four types of “bad” meta descriptions:

• List of keywords: “Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles”
• Same description used for every news article: “Local news in Whoville, delivered to your doorstep. Find out what happened today.”
• Doesn’t summarize the page: “Eggs are a source of joy in everyone’s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen. Those were the days.”
• Too short: “Mechanical pencil“

The better. Google’s examples of better meta descriptions:

• Explains what the shop sells and details like opening hours and location. “Get everything you need to sew your next garment. Open Monday-Friday 8-5pm, located in the Fashion District.”
• Use a snippet from the specific news article: “Upsetting the small…

Read Full Story: https://searchengineland.com/google-how-to-improve-meta-descriptions-387691

The post Google shares 4 examples of how to improve a meta description – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/09/01/google-shares-4-examples-of-how-to-improve-a-meta-description-search-engine-land_2022090129032.html

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