Google SGE And Generative AI In Search: What To Expect In 2024 – Search Engine Journal
Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end date for SGE has disappeared.
What does this mean for Google SGE and the future of generative AI in search? Here’s what we know about Google SGE and what we can expect with generative AI in search for 2024.
Consumers Want AI-Powered Search
According to a survey of 2,205 adults in the United States, the AI-powered product that people are most interested in is search.
Also included in the list of AI products are AI-powered smart assistants, shopping recommendations, and ads. (Feb 2023)
Screenshot from Statista, December 2023
Over 25% Of Users Trust AI-Powered Search Results, Brand Recommendations, And Ads
The same survey revealed the level of trust that US adults have in AI-powered search regarding unbiased search results, recommended brands, and ad relevancy.
Also worth noting is…
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source: https://news.oneseocompany.com/2023/12/22/google-sge-and-generative-ai-in-search-what-to-expect-in-2024-search-engine-journal_2023122253790.html
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