Google settles $100 Million advertising dispute – Search Engine Land
Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The resolution marks a significant moment in the company’s complex history of digital advertising regulations.
The big picture. The lawsuit centered on allegations that Google manipulated its AdWords platform between 2004 and 2012, specifically targeting two key issues: artificially reducing advertiser discounts through Smart Pricing and distributing ads beyond advertisers’ designated geographic location.
Context. Advertisers accused Google of violating California’s unfair competition law, claiming the tech giant misled participants in its advertising program. The legal process was extraordinarily complex, involving the production of over 910,000 pages of documents and multiple terabytes of click data.
Why we care. The case highlights the importance of holding platforms accountable for how ad campaigns are billed and targeted. This…
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source: https://news.oneseocompany.com/2025/03/28/google-settles-100-million-advertising-dispute-search-engine-land_2025032860571.html
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