Google sees ad potential in Gemini AI – Search Engine Land
Google’s Gemini AI could eventually become an advertising platform, with CEO Sundar Pichai hinting at “native ad concepts” during the company’s earnings call.
The big picture:
- Gemini currently offers a free tier and paid subscription options
- Pichai signaled potential future advertising integration
- The company plans $75 billion in capital expenditures this year to advance AI capabilities
What they are saying. “We always want to lead with the user experience and we do have very good ideas for native ad concepts,” Pichai told investors.
Why we care. Gemini represents a massive potential new ad platform with sophisticated targeting capabilities. Google’s $75 billion AI investment and hints of “native ad concepts” signal a strategic opportunity for early positioning in an emerging advertising ecosystem with billions of potential users.
Between the lines. While ads won’t appear in Gemini this year, Google’s ad-driven business model suggests monetization is likely inevitable. The company…
The post Google sees ad potential in Gemini AI – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/05/google-sees-ad-potential-in-gemini-ai-search-engine-land_2025020560053.html
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