Google seems to be panicking as its free news empire starts to crumble around it – Android Police

Digital platforms relay massive loads of content to their users by the second and make money off of them by selling ads off their engagement. The journalism industry has had problems dealing with the likes of Facebook and Google in terms of sifting and labeling what’s trustworthy, but the biggest stumbling block has been about money. The latest salvo between both sides centers around a report backed by the British newspaper industry that is making the case for a cut of Big Tech’s revenue.

Earlier this month, the News Media Association published a paper authored by Prof. Matthew Elliott at the University of Cambridge who estimates that the news organizations contribute at least 615 million and as much as 750 million per year to Google’s U.K. revenues — the bulk of it is through direct sales for search engine priority and engagement, but about 12-15% can be attributed to collecting data about news readers via cookies and trackers and then making derivative sales to ad buyers. For…

Read Full Story: https://www.androidpolice.com/google-and-news-publishers-argue/

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source: https://news.oneseocompany.com/2022/05/24/google-seems-to-be-panicking-as-its-free-news-empire-starts-to-crumble-around-it-android-police_2022052420475.html

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