Google searches suggest people are still confused by the meaning of ‘sustainability’ – Eco-Business

‘What does sustainability mean?’ is the most Googled sustainability-related phrase of this year. Use of the word ‘sustainability’ by companies and governments has rocketed since the Covid-19 pandemic, and so has greenwashing, say experts.

The modern version of the word “sustainability” was coined by the United Nations in 1980s. Use of the word has spread in the years since, but a study of internet searches suggests lingering confusion over its meaning.

The most commonly searched sustainability-related term this year is “what is sustainability?” and “what does sustainability mean?”, according to data collated from search engine Google by France-based plastics alternatives firm Drinking-Straw.com.

The next most Googled sustainability-related terms of the year are “why is sustainability important?” and “what is sustainability in business?”

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Read Full Story: https://www.eco-business.com/news/google-searches-suggest-people-are-still-confused-by-the-meaning-of-sustainability/

The post Google searches suggest people are still confused by the meaning of ‘sustainability’ – Eco-Business first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/09/27/google-searches-suggest-people-are-still-confused-by-the-meaning-of-sustainability-eco-business_2022092731531.html

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