Google Search seemingly just hit its lowest market share since 2015 – 9to5Google
Google Search has been a dominant force in search for years now, but slowly it seems to be eroding as competitors get better, and as Google Search continues to grow a reputation for being worse and worse at its core job. And, now, Google Search appears to have hit its lowest market share in a decade.
As first spotted by SearchEngineLand, Google has dropped below 90% share in the worldwide search engine market over the past three months, marking a clear trend. The last time that Google’s share was under 90% for three months was in early 2015. The data is provided by StatCounter, which uses tracking data on millions of websites to find trends among search engines, device usage, and more. That data isn’t infallible to mistakes, as we likely saw with recent Google Pixel data, but there’s obviously a trend in this case.
Why the drop in Google Search usage?
There are likely a lot of factors at play, but one highly likely reason is increased competition. The generative AI boom has led to…
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source: https://news.oneseocompany.com/2025/01/15/google-search-seemingly-just-hit-its-lowest-market-share-since-2015-9to5google_2025011559862.html
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