Google search revenue rises 5%, slight increase in total ad revenue – Search Engine Land
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year.
A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%).
However, Google’s advertising network was down 5%.
- “Our financial results reflect continued resilience in Search, with an acceleration of revenue growth in both Search and YouTube,” said Alphabet Chief Financial Officer Ruth Porat.
Although results surpassed expectations, the single-digit growth percentages suggest that digital ad spend has yet to fully recover to its former glory. Experts predict that this should happen in Q4 of 2023.
Why we care. The better-than-expected performance might suggest that confidence and trust in digital advertising is finally stabilizing following the economic downturn. This is great news for digital advertisers as it suggests ad spend is set to grow as we look toward the hugely important holiday period in Q4.
Leadership in AI. Google’s…
The post Google search revenue rises 5%, slight increase in total ad revenue – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/25/google-search-revenue-rises-5-slight-increase-in-total-ad-revenue-search-engine-land_2023072548105.html
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