Google search revenue rises 11%, solid increase in total ad revenue – Search Engine Land

Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year.

An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%).

Google’s advertising network was down 2.6%, however, this was an improvement on the 5% loss reported in the second quarter of 2023.

• “The fundamental strength of our business was apparent again in Q3, with $77 billion in revenue, up 11% year over year, driven by meaningful growth in Search and YouTube, and momentum in Cloud. We continue to focus on judicious capital allocation to deliver sustainable financial value,” said Alphabet Chief Financial Officer Ruth Porat.

Google’s ad revenue increased by $5.17 billion from the previous year, while YouTube ad revenue was $7.95 billion, up from $7 billion in 2022.

Although results surpassed analysts’ expectations, the single-digit growth percentage for total ad revenue suggests that digital ad spend has yet to fully recover…

Read Full Story: https://news.google.com/rss/articles/CBMiRGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ29vZ2xlLXNlYXJjaC1hZC1yZXZlbnVlLXEyLTIwMjMtNDMzNjMz0gEA?oc=5

The post Google search revenue rises 11%, solid increase in total ad revenue – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/10/24/google-search-revenue-rises-11-solid-increase-in-total-ad-revenue-search-engine-land_2023102451754.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.