Google search retires Web Light, Google’s method to serve faster, lighter pages to people – Search Engine Land
Google has retired Web Light, Google’s mechanism to serve pages and content faster, using a more lightweight version of that page, to those with slower internet connections. Google said, “while this feature has worked as intended and enabled broader access to the richness of the web, increased affordability of more powerful smartphones has diminished the need for such functionality.”
What was Web Light. Google launched Web Light in 2015 as Google Lite, which was designed to help those with slow mobile connections on their search results page. Google would take the page, remove a lot of the heavier images and media and just show the searcher the text of the page. In 2018, Google even added a Search Console filter to see what pages were being served over Web Light.
Google’s message. As noted above, Google said, “We introduced Web Light to enable us to serve faster, lighter pages to people searching on entry-level devices. While this feature has worked as intended and enabled broader…
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source: https://news.oneseocompany.com/2022/12/19/google-search-retires-web-light-googles-method-to-serve-faster-lighter-pages-to-people-search-engine-land_2022121937809.html
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