Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO – Search Engine Land

We reported yesterday the sad news that Bill Slawski has died.

It’s less than 24 hours later and no actual obituary has been published (either by a news site or funeral home). Yet, Google’s search results are littered with spammy results.

Look at what is ranking on a Google search right now for [bill slawski obituary]:

This is a horror, especially for anybody seeking trustworthy information on Slawski.

To me, this SERP looks like Google, before the Panda Update, for certain queries where content farms reigned. That’s the easiest way to describe it.

A ton of low-quality websites have created thin content with the sole purpose of optimizing it to rank whenever someone searches for an obituary for Bill Slawski. And they are monetizing whatever traffic they get through display ads.

What’s worse – there are many of these types of sites. And these sites have one thing in common: the content reads like it was either automatically generated or written (poorly) by people whose first language…

Read Full Story: https://searchengineland.com/google-obituary-spam-385327

The post Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/05/20/google-search-results-spam-for-bill-slawski-obituary-shows-the-dark-side-of-seo-search-engine-land_2022052020301.html

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