Google search quality raters shift focus to chatbot response rating – Search Engine Land

Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports.

Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product – and chief money-maker – so it’s interesting to learn that Google is so heavily invested in Bard that they have reportedly taken resources away from rating search results, which could potentially impact quality.

Reviewing AI prompts, not search. Raters are given a user prompt (e.g., a question, statment or instruction), along with two possible responses generated by an AI chatbot (the name “Bard” was not used). Raters were instructed to pick the best response.

But. Raters are finding themselves guessing vs. assessing and verifying the chatbot responses. That’s because some raters said they don’t have enough time to research which answer was better, especially on technical or…

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The post Google search quality raters shift focus to chatbot response rating – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/04/06/google-search-quality-raters-shift-focus-to-chatbot-response-rating-search-engine-land_2023040643172.html

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