Google search payment 14-16% of Apple’s profits; impact of ban – 9to5Mac

The Google search payment – the annual amount Google pays to Apple in return for being the default search engine in Safari – reportedly makes up 14-16% of the Cupertino company’s total profits.

With that payment now threatened by the antitrust case against Google, Bernstein analysts look at what that could mean for Apple …

Recap on the Google search payment

When you do a search in the combined URL/search bar on any Apple device, the default search engine will be used. Unless you have manually changed it, that search engine is Google.

The traffic from searches on iPhones, iPads, and Macs is worth a huge sum of money to Google, as that’s what allows it to display relevant ads alongside search results. To keep that traffic and money flowing, Google pays Apple an undisclosed sum each year for maintaining its default search engine status.

The antitrust case against Google

That payment is at risk thanks to a DOJ antitrust case arguing that the arrangement is illegal, as it makes it…

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source: https://news.oneseocompany.com/2023/10/11/google-search-payment-14-16-of-apples-profits-impact-of-ban-9to5mac_2023101151211.html

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