Google Search on using AI to write content – Search Engine Land
Artificial intelligence has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer.
Now we’re seeing more examples of brands using AI-generated content. Bankrate is the latest example. It is having some of its content written by machines but reviewed by human editors.
It’s a bold strategy. And the SEO community wanted to know Google’s policies around these efforts.
Bankrate example. The example was highlighted by Tony Hill, who posted on Twitter that “BankRate.com, one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and SEO.”
The screenshot reads “this article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff.”
Wondering how Bankrate.com is ranking for these articles? Sistrix did an analysis to find out:
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source: https://news.oneseocompany.com/2023/01/12/google-search-on-using-ai-to-write-content-search-engine-land_2023011239141.html
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