Google Search Is Updating to Surface More Helpful Product Reviews – Tech.co

Google is updating its search engine algorithm in order to make product reviews more helpful, focusing on “in-depth details” as well as experiential anecdotes that the product’s manufactorer wouldn’t be able to provide.

The changes will roll out over the next few weeks, the tech giant said in its announcement.

Here’s what it means for the (slightly) dimming public trust in Google search, as well as for any small businesses hoping to profit off of great reviews.

What Google’s Looking For Now

The announcement listed four examples of the types of criteria that Google will be prioritizing in its efforts to surface only the most accurate and useful reviews.

Those four criteria are, to quote the blog post verbatim:

• Include helpful in-depth details, like the benefits or drawbacks of a certain item, specifics on how a product performs or how the product differs from previous versions
• Come from people who have actually used the products, and show what the product is physically like or how…

Read Full Story: https://tech.co/news/google-search-algorithm-reviews

The post Google Search Is Updating to Surface More Helpful Product Reviews – Tech.co first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/03/24/google-search-is-updating-to-surface-more-helpful-product-reviews-techco_2022032416730.html

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