January 14  SEONews

Google search empire faces probe under new UK digital competition law – AOL

Google’s online search empire is being targeted with a fresh probe under the United Kingdom’s sweeping new online antitrust law, officials announced on Tuesday.

The UK’s Competition and Markets Authority, an antitrust watchdog, is probing whether Google has “strategic market status” – a designation that could open up the company to a crackdown under the country’s Digital Markets, Competition and Consumers Act, which took effect this year.

“It’s our job to ensure people get the full benefit of choice and innovation in search services and get a fair deal – for example in how their data is collected and stored,” CMA chief executive Sarah Cardell said in a statement.

“And for businesses, whether you are a rival search engine, an advertiser or a news organization, we want to ensure there is a level playing field for all businesses, large and small, to succeed,” Cardell added.

UK officials will investigate “Google’s position in search and search advertising services and how this impacts…

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source: https://news.oneseocompany.com/2025/01/14/google-search-empire-faces-probe-under-new-uk-digital-competition-law-aol_2025011459863.html

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