Google Says Title Tags “Maybe” Impact Rankings – Search Engine Journal
Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified their actual role.
Mueller also discussed the proper use of meta descriptions.
Title Elements
The purpose of title tags is to provide a general description of the topic of a webpage.
Google’s SEO Starter Guide shows how to write titles:
“…a good title is unique to the page, clear and concise, and accurately describes the contents of the page. For example, your title could include the name of your website or business, other bits of important information like the physical location of the business, and maybe some information about what the particular page has to offer for users.”
The official W3C documentation defines the purpose of the title tag like this:
“The title element represents the document’s title or name. Authors should use titles that identify their documents even when they are used…
The post Google Says Title Tags “Maybe” Impact Rankings – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/08/25/google-says-title-tags-maybe-impact-rankings-search-engine-journal_2024082558156.html
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