Google says the number of Search ads hasn’t changed in several years – 9to5Google
As of late, people have complained that Google Search is surfacing less useful results. Google responded to that in a podcast this week.
This week’s episode of the Freakonomics Radio asks the question: “Is Google Getting Worse?” The average complaint is something along the lines of: “I feel like I’m seeing more ads, more links that might as well be ads, and more links to spammy web pages.”
The episode goes into the history of Google Search ads with former executive Marissa Mayer, who was at the company for 13 years and led the search engine for a period. At a high level, Google in the early days found that there were “3 percent more searches from people who had ads than didn’t.”
So basically, there was an appreciable difference over a long period of time that people actually liked Google search results more and did more searches when they had ads than when they didn’t, which I thought was really validating.
Of course, it also makes a lot of money, with Google early on…
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source: https://news.oneseocompany.com/2022/11/16/google-says-the-number-of-search-ads-hasnt-changed-in-several-years-9to5google_2022111635926.html
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