Google rolled out new site names, favicon and sponsored label on desktop search – Search Engine Land
Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since last November, and now it is officially live both on desktop and mobile search.
What it looks like. Here is a screenshot of the new Sitename and updated favicon in desktop search – note, the old interface just had the URL, not the site name or the favicon:
Here is the “sponsored” label that replaces the “ad” label:
Controlling site names. Google back in October explained that Google Search uses a number of ways to identify the site name for the search result. But if you want, you can use structured data on your home page to communicate to Google what the site name should be for your site. Google has specific documentation on this new Site name structured data available over here.
Upgrading the favicon. Google also recommended revisiting the documentation for favicons for the latest best…
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source: https://news.oneseocompany.com/2023/03/08/google-rolled-out-new-site-names-favicon-and-sponsored-label-on-desktop-search-search-engine-land_2023030841670.html
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