Google reverses stance on Performance Max campaign controls – Search Engine Land
Google acknowledged that Performance Max (PMax) campaigns can be controlled through API placement exclusions — contradicting months of its own documentation and support guidance, according to new research from ad tech firm Optmyzr.
This revelation gives advertisers more programmatic control over their PMax campaigns than previously thought possible, potentially saving significant time and resources in campaign management.
The big picture. Performance Max campaigns, Google’s AI-driven ad format, have been a source of frustration for advertisers seeking more granular control over where their ads appear.
Lead up. Earlier this year we saw that despite Navah Hopkins, Brand Evangelist of Optmyzr, reporting that Google said that API based placements exclusions don’t work for PMax campaigns, multiple advertisers were reporting the opposite.
By the numbers. Optmyzr ran an experiment, running from Dec. 30 to Jan. 21. It showed:
- Zero ad spend on excluded placements after implementing API…
The post Google reverses stance on Performance Max campaign controls – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/28/google-reverses-stance-on-performance-max-campaign-controls-search-engine-land_2025012859990.html
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