Google releasing new data around ads it serves the EU and Turkey – Search Engine Land
Google has confirmed it’s going to provide more information about the ads it serves the EU and Turkey. In the next few months, the search engine will share insights like targeting information and ad subject matters within its Ads Transparency Center for the first time.
Why we care: Transparency is a good thing for Google users and advertisers, as it can help increase trust in Google, as well as the advertisers behind the ads shown in the EU and Turkey.
What’s new? Google is planning to release more data about the digital marketers they work with and the ads they serve in order to boost consumer confidence in Google’s products. This will include:
- Advertisement Topic
- Targeting information
- Total number of recipients for each ad
- Subject matter of the ad
- Ad serving time period available
What has Google said: “Building on our efforts to be transparent about the ads we serve and the advertisers behind them, we will be disclosing additional information in the Ads Transparency Center…
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The post Google releasing new data around ads it serves the EU and Turkey – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/14/google-releasing-new-data-around-ads-it-serves-the-eu-and-turkey-search-engine-land_2023061446100.html
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