Google releases Responsive Search Ads guide – Search Engine Land

Google has released a Responsive Search Ads guide to help marketers improve their campaign performance.

The new RSA guide includes Google’s advice and information on how:

• To write ads for maximum conversions.
• RSAs use Google AI to generate ad copy.
• To evaluate a campaign’s effectiveness.

Why we care. You may find this guide to be a helpful resource, especially if you’re newer to working with RSAs. It may give you a better understanding of how RSAs work and how to optimize for maximum performance and potentially increase conversions and ROI.

A comprehensive guide. Google’s new document explores seven key areas around RSAs

• How to deliver the best ad
• Why use responsive search ads
• How responsive search ads select combinations to generate Search ads.
• Ad strength
• Creating high-quality assets
• Evalusating the performance of responsive search ads
• Implementing AI with responsive search ads.

What has Google said? A Google spokesperson said:

• “Our goal is to simplify the work it takes to…

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The post Google releases Responsive Search Ads guide – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/08/04/google-releases-responsive-search-ads-guide-search-engine-land_2023080448529.html

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