February 15, 2023  SEONews
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Google publishes new link best practices – Search Engine Land

Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to include not just how to make links crawlable but also:

  • Anchor text placements
  • How to write good anchor text
  • Internal links within your content
  • External links from other sites

Crawlable links

The first section is very similar to the original document, which you can see on the Wayback Machine. The new document now reads, “Generally, Google can only crawl your link if it’s an <a> HTML element (also known as anchor element) with an href attribute. Most links in other formats won’t be parsed and extracted by Google’s crawlers. Google can’t reliably extract URLs from <a> elements that don’t have an href attribute or other tags that perform as links because of script events. Here are examples of links that Google can and can’t parse:”

Anchor text placement

Google said, “Anchor text (also…

Read Full Story: https://news.google.com/rss/articles/CBMiTGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ29vZ2xlLXB1Ymxpc2hlcy1uZXctbGluay1iZXN0LXByYWN0aWNlcy0zOTMxNjnSAQA?oc=5

The post Google publishes new link best practices – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2023/02/15/google-publishes-new-link-best-practices-search-engine-land_2023021540674.html

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