Google PMax: Inside The Negative Keyword Limit Increase & What’s Next – Search Engine Journal
As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand.
We heard quite a lot after our recent announcement that, after a period of beta testing, we’re rolling out negative keywords in Performance Max (PMax) campaigns with a restriction.
We had set a cap of 100 negative keywords per campaign.
While the ability to add negative keywords in PMax directly in Google Ads without having to request them through Support or an account rep has been a long-time ask, we heard very quickly that the cap of 100 negative keywords felt too restrictive for many.
Here’s a look behind the scenes at the reasoning behind the initial cap, what we learned from your feedback, and the subsequent decision to increase the limit to 10,000 negative keywords per campaign.
Why The Cap In The First Place?
AI, by its nature, thrives on flexibility, adapting to real-time data and user behavior.
Performance Max…
The post Google PMax: Inside The Negative Keyword Limit Increase & What’s Next – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/18/google-pmax-inside-the-negative-keyword-limit-increase-whats-next-search-engine-journal_2025031860470.html
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