Google Performance Max Evolves With New “Search Themes” Feature – Search Engine Journal
Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.
- Google launched a new “Search Themes” feature for Performance Max campaigns.
- Search Themes allows advertisers to provide topics and categories to help guide Google’s AI system.
- The goal is to help Performance Max campaigns capture more relevant search traffic.
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Google announced today that it’s launching a new “Search Themes” feature for its automated Performance Max campaigns.
This addition will allow advertisers to provide more inputs to help steer the AI-powered system.
According to Google, Search Themes help Performance Max find relevant users across Search,…
The post Google Performance Max Evolves With New “Search Themes” Feature – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/10/26/google-performance-max-evolves-with-new-search-themes-feature-search-engine-journal_2023102651842.html
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