Google payment to Apple concerned execs, wanted to use EU law – 9to5Mac

Update: Google wanted to keep the sum confidential, but a judge just ordered that the total sum paid – across Apple and other platforms – should be disclosed in the ongoing antitrust case. More at the bottom.

A new report says that the growing size of the Google payment to Apple to remain the default search engine on Apple devices concerned senior execs at the search giant – and they wanted to use EU law as a mechanism to reduce it …

Annual Google payment to Apple

When you do a search in the combined URL/search bar in Safari on any Apple device, the default search engine will be used. Unless you have manually changed it, that search engine is Google.

The traffic from searches on iPhones, iPads, and Macs is worth a huge sum of money to Google, as that’s what allows it to display relevant ads alongside search results. To keep that traffic and money flowing, Google pays Apple an undisclosed sum each year for maintaining its default search engine status – with the most recent payment…

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source: https://news.oneseocompany.com/2023/10/30/google-payment-to-apple-concerned-execs-wanted-to-use-eu-law-9to5mac_2023103051956.html

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