Google partners with Roblox on video ads – Search Engine Land
Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach.
Google will roll out these ads across AdMob and Ad Manager, creating significant new revenue opportunities for publishers while giving advertisers contextually relevant ways to reach engaged audiences.
Big picture. The gaming giant is introducing rewarded video ads up to 30 seconds long that offer in-game benefits, marking a significant evolution of its business model beyond traditional gaming revenue.
These ad formats are designed to blend seamlessly into virtual environments – appearing as billboards in digital cities or on screens during virtual sporting events – creating less disruptive advertising experiences that maintain user engagement.
By the numbers:
- 85.3 million: Daily active users on Roblox.
- Majority: Users aged 13+.
- 30 seconds: Maximum length of new video ad format.
Between the lines. This move…
The post Google partners with Roblox on video ads – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/01/google-partners-with-roblox-on-video-ads-search-engine-land_2025040160600.html
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