Google paid $26 billion in 2021 for default search engine status – Yahoo News
Vice president Prabhakar Raghavan testified Friday that Google paid $26.3 billion in 2021 for the purpose of maintaining default search engine status and acquiring traffic, Bloomberg reports. It’s likely the lion’s share of that sum went to Apple, which it has showered with exorbitant sums for many years in order to remain the default search option on iPhone, iPad and Mac.
Raghavan, who was testifying as part of the DOJ’s ongoing antitrust suit against the company, said Google’s search advertising made $146.4 billion in revenue in 2021, which puts the $26 billion it paid for default status in perspective. The executive clarified that default status was the most costly part of what it pays to acquire traffic.
Raghavan didn’t mention how much of the $26.3 billion went to Apple. But CNBC reports that an estimate from private wealth management firm Bernstein ballparked that Google could pay Apple up to $19 billion this year for the default privilege.
A slide shown in court revealed…
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source: https://news.oneseocompany.com/2023/10/27/google-paid-26-billion-in-2021-for-default-search-engine-status-yahoo-news_2023102751898.html
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