Google Optimize Discontinued: What Businesses Need To Know – Search Engine Journal
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Google has announced that Google Optimize and Optimize 360 will no longer be available after September 30. All experiments will continue to run until that date.
Google launched Optimize over five years ago to help businesses test and improve their user experiences.
Many companies have widely used the tool to optimize their website, landing pages, and other online properties.
While the discontinuation of Google Optimize and Optimize 360 may disappoint, Google says it’s committed to providing a new solution in GA4.
Users are encouraged to download their data before it becomes unavailable at the end of September.
Google Optimize will go down in marketing history as a short-lived but beloved tool. Businesses that rely on it for their experimentation needs will have to find a new solution.
The History Of Google Optimize
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source: https://news.oneseocompany.com/2023/01/25/google-optimize-discontinued-what-businesses-need-to-know-search-engine-journal_2023012539720.html
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