Google On Why Google Discover Traffic May Drop Or Increase – Search Engine Roundtable

Google has added a new section to the Google Discover documentation to explain three reasons why Google Discover traffic may drop. Those three reasons include changes in interests, content type changes and updates to Google Search algorithms.

Google also said, “Traffic from Discover is less predictable or dependable when compared to keyword-driven search visits. Given its serendipitous nature, you should consider traffic from Discover as supplemental to your keyword-driven search traffic.”

Here are the three reasons why Google said traffic may change, go up or down, in Google Discover for your site:

• Changing interests: Discover is designed and always improving to show content aligned with what someone is interested in, which in part can be based on their search activity. If someone is no longer as interested in a particular topic—perhaps reflected by a decline in searching for it—their Discover feed might show other content they’re more interested in. In turn, this may cause…

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source: https://news.oneseocompany.com/2023/10/02/google-on-why-google-discover-traffic-may-drop-or-increase-search-engine-roundtable_2023100250827.html

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