Google On Scaled Content: “It’s Going To Be An Issue” – Search Engine Journal
Google’s John Mueller and Danny Sullivan discussed why AI generated content is problematic, citing the newly updated quality rater guideline and sharing examples of how AI can be used in a positive way that has added value.
Danny Sullivan, known as Google Search Liaison, spoke about the topic in more detail, providing an example of what a high quality use of AI generated content is to serve as a contrast to what isn’t a good use of it.
Update To The Quality Rater Guidelines
The quality rater guidelines (QRG) is a book created by Google to provide guidance to third-party quality raters who rate tests of changes to Google’s search results. It was recently updated and it now includes guidance about AI generated content that’s folded into a section about content created with little effort or originality.
Mueller discussed AI generated content in the context of scaled content abuse, noting that the quality raters are taught to rate that kind of content as low quality.
The new section of…
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