Google On Protecting Anchor Text Signal From Spam Site Influence – Search Engine Journal
See which organic keywords actually drive conversions
Replace (not provided) with almost all of your actual keywords and monitor their specific performance metrics inside of Google Analytics.
In a Google SEO office hours session, Google’s Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do with it.
It was interesting how the Googler said they were protecting the anchor text signal. It’s not something that’s commonly discussed.
Building trust with Google is an important consideration for many publishers and SEOs.
There’s an idea that “trust” will help get a site indexed and properly ranked.
It’s also known that there is no “trust” metric, which sometimes confuses some in the search community.
How can algorithm trust if it’s not measuring something?
Googlers don’t really answer that question but there are patents and research paper that give an idea.
Google Doesn’t Trust Links From Spam Sites
The person…
The post Google On Protecting Anchor Text Signal From Spam Site Influence – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/09/google-on-protecting-anchor-text-signal-from-spam-site-influence-search-engine-journal_2023050944653.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.