Google On Low-Effort Content That Looks Good – Search Engine Journal
Google’s John Mueller shares his thoughts on the viewpoint that low-effort content is acceptable because it “looks good.”
Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort content is acceptable just because it has the appearance of competence.
One signal that tipped him off to low-quality articles was the use of dodgy AI-generated featured images. He didn’t suggest that AI-generated images are a direct signal of low quality. Instead, he described his own “you know it when you see it” perception.
Comparison With Actual Expertise
Mueller’s comment cited the content practices of actual experts.
He wrote:
“How common is it in non-SEO circles that “technical” / “expert” articles use AI-generated images? I totally love seeing them [*].
[*] Because I know I can ignore the article that they ignored…
The post Google On Low-Effort Content That Looks Good – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/03/google-on-low-effort-content-that-looks-good-search-engine-journal_2025030360305.html
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