Google news SEO tips: The ultimate guide for publishers – Press Gazette

Master of the SEO arts, Barry Adams, explains what publishers need to do in order to improve their relationship with everyone’s biggest source of readers – Google.

Adams, of Polemic Digital, has been building websites and working with many world-leading media brands on SEO strategy for more than 20 years. Speaking at a special seminar in London for senior publishing figures, organised by Glide Publishing Platform at the Amazon HQ, he provided a fascinating, and candid, introduction to the latest thinking on how best to get traffic from Google.

But first a warning. Google giveth and Google take away. And when it comes to news publishers, the search giant has been mostly been taking away in recent years.

Google search algorithm updates

Google makes major updates to its search algorithm every few months. These are changes to the instructions given to the AI-brain which powers Google search. The way Adams tells it, Google’s search technology lives within a black box and even it does…

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The post Google news SEO tips: The ultimate guide for publishers – Press Gazette first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/05/google-news-seo-tips-the-ultimate-guide-for-publishers-press-gazette_2023010538811.html

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