Google Merchant Center releases new ‘inappropriate titles’ warning – Search Engine Land
Google Merchant Center has started issuing a new warning for “inappropriate titles”.
The message appears to specifically apply to Google Discover and Demand Gen ads within Google Merchant Center.
Product titles that fail to meet Google’s criteria face being penalised with restricted visibility in the US, according to a screenshot of the warning:
Why we care. A drop in visibility means your campaign will be seen by fewer potential customers, unnecessarily wasting your budget and harming your ROI. In addition, getting Google to lift a penalty can be a lengthy process and, depending on how long it takes, this has the potential to have a long-term impact on your account, negatively affecting the visibility of future campaigns.
Google’s requirements. In order to avoid this kind of penalty, your product title must meet the following requirements as set out by Google:
- Assets must meet the Discovery and Demand Gen product ads quality requirements
- Assets can’t contain obscene or offensive…
The post Google Merchant Center releases new ‘inappropriate titles’ warning – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/08/07/google-merchant-center-releases-new-inappropriate-titles-warning-search-engine-land_2023080748616.html
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