Google May Rely Less On Hreflang, Shift To Auto Language Detection – Search Engine Journal
Google hints at a potential shift to automatic language detection, which could reduce reliance on manual hreflang annotations for multilingual websites.
- Google may shift towards automatic language detection.
- Manual hreflang annotations could become less necessary.
- Google’s Gary Illyes stated this during a podcast.
In the latest episode of Google’s “Search Off The Record” podcast, a member of the Search Relations team suggested that Google may be moving towards automatically detecting language versions of web pages, potentially reducing the need for manual hreflang annotations.
Google’s Stance On Automatic Language Detection
Gary Illyes, a Google analyst, believes that search engines should rely less on annotations like hreflang and more on automatically learned signals.
Illyes stated during the podcast:
“Ultimately, I would want less and less annotations, site annotations, and more automatically learned things.”
He argued that this…
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source: https://news.oneseocompany.com/2024/07/29/google-may-rely-less-on-hreflang-shift-to-auto-language-detection-search-engine-journal_2024072957720.html
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