October 09  SEONews

Google may be forced to break up its search business – TechRadar

The US Department of Justice (DOJ) has submitted a court filing to break up Alphabet’s Google search business on the grounds that its other consumer businesses give it an unfair advantage.

In a 32-page filing to the US District Court in Washington D.C. (via Bloomberg), the government agency said it, “is considering behavioural and structural remedies that would prevent Google from using products such as Chrome, Play and Android to advantage Google search and Google search-related products and features – including emerging search access points and features, such as artificial intelligence – over rivals or new entrants.”

It’s unclear as yet whether the DOJ will be successful, after failing to break up Microsoft over similar accusations of a web browser monopoly all the way back in 2001. In August 2024, the agency also sued Apple for creating a monopoly by suppressing third-party services, apps and wallets.

US v Google

The DoJ accuses Google of making its search engine the default on…

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source: https://news.oneseocompany.com/2024/10/09/google-may-be-forced-to-break-up-its-search-business-techradar_2024100958535.html

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