Google may be forced to break up its ad business after EU charges – Yahoo News
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The EU might force Google to break up its ad business.
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Its competition watchdog said Wednesday that the search giant’s digital ads business was anti-competitive.
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The ruling is a threat to the search giant, which generates the majority of its revenue from ads.
Google could be forced to break up parts of its empire after the EU accused it of abusing its dominance in digital ads and “distorting” the competition.
The European Commission said in a preliminary finding on Wednesday that Google should offload a part of its business, following a two-year investigation into the company’s threat to competition in the adtech sector.
Google said in a statement that it disagreed with the initial findings.
The Commission accused Google of “favoring its own online display advertising technology services” at the expense of rivals.
“The Commission’s preliminary view is therefore that only the mandatory divestment by Google of part of its services would address its competition concerns,” the…
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source: https://news.oneseocompany.com/2023/06/14/google-may-be-forced-to-break-up-its-ad-business-after-eu-charges-yahoo-news_2023061446094.html
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